Semi-permanent make-up (SPMU), also known as semi-permanent make-up or cosmetic tattooing, involves implanting hypoallergenic pigments into the surface layer of the skin to subtly enhance features like brows or lips. Results are designed to fade gradually over time, which means you can refresh or adjust your look as your style evolves. Typical retention varies by skin type and lifestyle, but many clients enjoy results for around 12–24 months with occasional colour boosts.

Most clients describe the sensation as a mild scratching or vibration rather than sharp pain, and topical numbing creams are used throughout to ensure comfort. Everyone’s tolerance differs, but professional techniques make the experience gentle for most people.

Semi-permanent make-up (SPMU) is generally safe when performed by a trained professional using sterile, quality instruments and pigments, and patch tests are recommended or required by many studios to check for sensitivities. A thorough consultation beforehand also helps ensure the treatment is right for your skin type and goals.

A lash lift curls and lifts your natural lashes from base to tip to enhance length and openness, while brow lamination smooths and sets brow hairs into a brushed-up shape for fuller-looking brows. Both treatments work with your natural hairs and help reduce daily makeup needs.

Lash lifts typically last around 6–8 weeks depending on your hair growth cycle and aftercare, while brow lamination usually lasts 6–8 weeks with regular shaping and tinting. Aftercare advice — such as avoiding wetting the area too soon — helps ensure the best results.

Yes — cleaning the eye and brow area thoroughly before your session helps the products and lifting solutions work effectively and avoids residue interfering with results. A clean base also makes shape-mapping and tinting easier and more precise.

Arriving with clean, moisturised skin and hair free of heavy products gives your artist the best canvas to work with, ensuring foundation and colour match seamlessly and styles last longer. Bring reference images if you have a specific look in mind.

Times vary depending on the service: everyday or event looks might take 45–90 minutes, while bridal or editorial styles can take longer. Your booking confirmation will usually include guidance on appointment length.

Professional products and techniques are chosen for longevity — setting sprays, layered application, and heat-styled hair all help your look stay put. It’s always a good idea to ask your artist for touch-up tips specific to your event.